Uncover hidden markets for your products/services through translation

From Internet firms to circuses, more companies seek a “blue ocean strategy” to make their competition irrelevant.

Could your company benefit from frictionless market sectors and opportunities?

Let your business translator help!

Read on to find out how!

Blue Ocean Strategy Mania

Ever since 2005 when Professors W. Chan Kim and Renée Mauborgne originally explained this sensational business theorem in their seminal text, The Blue Ocean Strategy, the business world was hooked.

In the text, the two authors provide an analysis of 150 strategies from 30 industries spanning the last 100 years.

The good professors advise abandoning the current cut-throat “red ocean” thinking and operation in your industry and instead seek new opportunities, the so-called “blue oceans.”

New consumers occupy these unchartered market spaces where your products and services can create demand.

These so-called “Third Tier unexplored” non-consumers are your future customers per the follow-up text by the good professors, Blue Ocean Shift.

Do you have the courage to locate and embrace these untapped buyers?

For example, a company operating in Latin America could employ a Spanish and Portuguese to English translator to discover these new unchartered market spaces.

Implement Your Blue Ocean Strategy Through Translation

How can a translator help your company execute a blue ocean strategy?

Discovering untapped consumers in an international market sector requires information.

Your business translator should have both the research and language skills in Spanish or Portuguese, staying with the Latin America example.

The best financial and marketing data about your target market is probably in the local language!

Thus, Internet Research in Spanish or Portuguese is essential for three reasons.

First, your company is able to quickly gather information about a distant market and analyze the suitability of your product/services mix.

Second, research by your Spanish and Portuguese financial translator of publicly available reports, market surveys, or press clippings helps your company understand the hidden pain points that limit the current size of the industry and discover an ocean of untapped customers.

 Third, your company learns (more) about the current competition and how your company can modify products, services, and/or message in the market – thus creating a blue ocean.

Harness the power of translation to carve out your new market niche and turn non-customers into big buyers of your products and services.

Your Turn

Your Spanish and Portuguese to English financial translator is your strategic ally to implement your company’s blue ocean strategy.

Consult with Professor Winn today to discuss translation solutions for your business.

From Internet Research in Spanish and Portuguese delivered in a crisp English report to active consultation for ongoing translation needs, partner with Professor Winn today.

Get your free translation quote now.

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