Without a translation strategy, your company could be vulnerable in the ruthless global marketplace of the 21st century.
[Read the previous article about the role of culture in translation.]
More than a language strategy, a translation strategy drives the internationalization of a company’s strategic planning so its products and/or services can compete in the international market while sustaining its ability to monitor and maintain the expansion.
Yes, a certified translator is a necessary business partner.
The following is a think piece for companies to re-evaluate their strategic goals by implementing simple measures to gain a competitive advantage in the world business arena.